Summer has brought a vibrant wave of new cannabis product launches that blend lifestyle, flavor, and innovation. Across the U.S. and Canada, leading brands are expanding their portfolios with seltzers, edibles, vapes, and flower lines designed to match the season’s energy. From festival-ready THC beverages to low-dose relaxation gummies, here’s a look at what’s lighting up shelves this summer.
STIIIZY: A Full-Spectrum Summer Collection
STIIIZY kicked off summer 2025 with an impressive expansion that goes far beyond vapes. The brand unveiled an all-encompassing collection featuring flavorful edibles, refreshing THC elixirs, high-end concentrates, and new vape SKUs aimed at summer partygoers. Designed for versatility, STIIIZY’s approach brings the brand’s signature sleek style to poolside sessions, music festivals, and weekend getaways alike.
Wyld: Fruit-Forward and Beach-Ready
Wyld—long known for its best-selling gummies—introduced its new Hemp-Derived Delta-9 THC Sparkling Water line, offering seven flavors and two potency levels. Each variant pairs cannabinoids for tailored effects, like Watermelon THC+CBG for focus or Strawberry Guava THC+CBC for creative uplift. With bright cans and balanced dosing, Wyld’s sparkling waters are shaping up to be this summer’s go-to alcohol alternative.
Tilray: Canada’s Summer Portfolio of Variety
Under its extensive brand family, Tilray launched a coordinated “summer collection” across Canada that’s setting a new standard for product storytelling. Highlights include XMG’s Atomic Sours beverage line, innovative vape and pre-roll options, and Broken Coast’s “Coffee Creamer” flower drop planned for late summer. Tilray’s unified rollout showcases a masterclass in blending craft quality with nationwide reach.
Collective Project: Art Meets Cannabis Refreshment
Collective Project brought its distinctive, artist-designed aesthetic south of the border this year, expanding distribution to 25 U.S. states. Each THC-infused beverage pairs culinary-inspired flavors with eye-catching packaging that makes it a standout in any cold case. With direct-to-consumer options and creative collaborations, this brand continues to set trends in design-driven cannabis retail.
Pabst Labs: The Return of the High Seltzer
Pabst Labs’ Pabst Blue Ribbon High Seltzer lineup has evolved into a summertime staple, expanding to include tropical Guava, Strawberry Kiwi, Mango Blood Orange, and Citrus flavors. Engineered for fast onset and balanced buzz, these drinks appeal to the same easy-going, social crowd that loves a good patio beer—but without the hangover. The brand’s beverage-only facility highlights its dedication to precision and scalability.
Lagunitas Hi-Fi Sessions: A Hoppy Twist on THC
For beer lovers skipping alcohol this summer, Lagunitas’ Hi-Fi Sessions remain a refreshing, zero-calorie favorite. Crafted in partnership with ABX, the brand’s hop-forward beverages deliver crisp IPA flavor in 5mg or 10mg THC doses. It’s a simple, satisfying swap for anyone looking to stay social while staying clear-headed.
Upward: Newcomer With Nostalgic Flavors
A fresh face on the THC beverage scene, Upward launched four nostalgic flavors—Lemonade, Pink Lemonade, Strawberry Tea, and Peach Nectarine—crafted for “sessionable” sipping. Light, sweet, and approachable, the brand embodies the new era of casual cannabis drinking. For retailers, Upward represents a category-expanding opportunity that attracts both seasoned consumers and the canna-curious.
Regional Stars: SoNo 1420 and Bingo Beer Co.
Regional craft brands are also making waves. Connecticut’s SoNo 1420 introduced “HZE,” a Strawberry Lemonade Haze refresher with 3mg THC—a perfect balance for warm afternoons. Meanwhile, Virginia’s Bingo Beer Co. launched “Level Up” under its High Score Beverage label, blending craft cocktail flavors with a gentle social buzz. Both brands bring local pride and artisan quality to the growing THC beverage market.
Learn more about SoNo 1420 THC beverages
What This Means for Retailers and Shoppers
- Flavor Dominates the Season
From tropical fruits to nostalgic sodas, flavor continues to lead consumer demand. Bright, fruity profiles remain the top sellers, offering an easy entry point for new customers. - Functional Effects Matter
Brands are labeling products by mood—“refresh,” “mellow,” or “bliss”—to help shoppers navigate without needing a budtender. Expect these descriptors to become standard shelf language. - Alcohol Alternatives Are Here to Stay
THC beverages have officially gone mainstream. With breweries, distilleries, and cannabis innovators all joining the category, summer socializing has never been more elevated—or inclusive.
Read More: Gummies & Sips: Why Edibles and THC Drinks Are Taking Off